モバイル市場で実績のあるカヤック・インタラクティブと組んで、コンテンツとして高い競争力のある「ダ・ヴィンチ・コード」を利用して世界中のモバイル市場で売っていくんだそうです。
いろんな問題を抱えて、コストもかかっていることでしょうし、ソニーさんもしっかり元を回収しなければいけないんでしょうね。頑張っているようです。
Sony and Kayak to crack The Da Vinci Code の記事
【以下、原文転載】
Sony Pictures Digital has entered in an agreement with Kayak Interactive for the latter to develop, publish, and market mobile games based on the upcoming motion picture, The Da Vinci Code.
The games will be available around the nationwide release of the film on May 19, 2006.
"Kayak Interactive brings an incredible skill and a strong track record in creating popular mass market mobile game experiences," said Mike Arrieta, senior vice president of Sony Pictures Digital Sales and Marketing. "We plan to leverage that expertise and momentum to bring select Sony-licensed properties to life at people's fingertips," added Ira Rubenstein, senior vice president of Sony Pictures Digital Sales and Marketing.
Kayak Interactive is a leading mobile entertainment publisher with distribution with more than 60 carriers and partners worldwide.
"We're thrilled to work with Sony Pictures Digital to bring highly compelling properties, such as The Da Vinci Code, to mobile consumers around the world," said Keith McCurdy, CEO and president of Kayak Interactive. "Sony Pictures Digital is a leader in mobile content and we are delighted to participate in bringing their portfolio to market."
関連ブログ
あのベストセラー小説がADVゲームに。「Da Vinci Experience」
